15 Paula Scher Graphic Design Images

 by: Julianna Joseph
 2011-07-11
 Graphic Design Photo
 0 Comments
 Gallery Type

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Designing Tips:

Consider the technology that will produce the work - you approach a color image for a print magazine other than something that you spray on a wall. Our wall decals illustrations are simple, one-dimensional and easy to cut, so we use the styles of the 60s and 70s with basic shapes

When selecting a font or font for titles, subtitles and body text, use easy to read fonts for the simple and effective graphic design. The eye struggles to scan multiple characters, so stick to a simple font collection

With gradients and gradient meshes, more skillful use of shadows and lights, you can soak in a sort of digital photorealism. But just because it can be done, does not mean you should. If you try to produce such an effect in an illustration, using Photoshop, collage techniques, or photographing readymade compositions

The best way to ensure the aesthetic unity through a document or presentation is by duplicating pages and then edit the text and replacing images